ROXY – Vibe

As sales increased and our consumer base expanded, it was critical to not lose sight of our core. Music, surf, skate, snow...the influencers, our athletes. ROXY itself was an influencer to the influencers, and at times, initiatives were activated to support the core. Some of these initiatives were in the form of limited edition vibe books. Below are examples of some vibe books created that were very successful and deemed collectible by several from the core. They focused on the talent, the photographers, the athletes, the artists, and several were assembled by a very talented art director, Scott Massey (nohawk). These vibe books were used for PR, industry media, some key retailers, and to the team. They allowed opportunity to utilize some of the b-roll and behind the scenes antics from the shoots and trips, to tell more of an "insider story".