ROXY – Studio

ROXY continued to travel the world, taking the sun wherever the wind took her. Free-spirited but with a heightened sense of things that were important to her (socially, environmentally, and personally). The "Gypsy" theme continued to be both on fashion trend but ripe for marketing and product. The concept of ROXY Studio was the brain child of ROXY's SVP of Global Marketing (Randy Hild). Given the desire to further link product, fashion and marketing and support artists and creative throughout he industry, ROXY studio was a curated group of image makers/artists/illustrators generating content that could be utilized throughout ROXY categories around the globe. Not only linking product and trend, but also resulting in unique product design, gallery exhibit events, and additional media exposure. Below are examples of the initial launch.