ROXY – Snow

Although many think of ROXY as waves and beaches, it has a powerful presence in the mountains as well. ROXY had a well curated snow team of energetic, spirited, creative, talented athletes that were a very tight group. They were artists, directors, movie producers, mentors, future Olympic Champions and overall just great human beings. ROXY Snow was a strong force within the industry, they made quality product that was tailored for women. Given the personality of snow market, and the team, it were deserving of a unique spin of the ROXY visual language that set it apart yet still a significant part of the ROXY brand. We launched several snow categories over the years for ROXY, apparel, outerwear, boots, bindings, goggles, boards (built by Mervin), and skis (produced by Rossignol/Dynastar).