ROXY – Labor of Love

Many surf and snow films were produced throughout the time I was with the brand, (Shimmer, Sofia, Surf Now, As If...). Roxy, was the first and only brand with an all-women’s unified snow team (freeskiers and snowboarders together as one). It was only fitting for ROXY to introduce the first-ever all-women’s ski and snowboard team film “Labor of Love.” The film featured the best female snowboarders and freeskiers on the planet, and was produced by ROXY's very own Amber Stackhouse. Art Director Jamie Calderon and I worked closely with Amber to develop the overall look/feel/package and marketing material for Labor of Love (LOL).