ROXY / JBL Collab

This special edition collaboration represented the first time a key fashion brand had partnered with a premium audio brand to create portable multimedia products. The cell phone industry had created these sorts of partnerships for some time (including ROXY with Boost Mobile), but the headphone market had not been tapped yet. Consistent with each brands’ reputation for pro-level performance, the Roxy / JBL made sense. The design of the product itself, was informed and influenced by the ROXY athletes, and the collaboration was marketed with an emphasis on combining a premium, personal music experience with youth fashion and performance core sports. Welcome to "Style meets sound".