FOX Racing (FOX Head)

FOX Racing was the most powerful and successful motocross lifestyle and apparel brands in the world. Since the 70’s, family owned and operated for years (but now Altamont Capital), FOX has been supplying and making product for the most dedicated motocross riders around the globe. It has discovered and nurtured some of the most influential and best riders in the world, athletes such as: Ricky Carmichael, James “Bubba” Stewart, Mark Barnett, and Jeremy McGrath. FOX without a doubt represents the tip of the sword in athletes and top performance in Motocross. It is this dedication, passion and success that FOX Racing leveraged to branch out into other markets. In 2001 it was decided to begin the shift from FOX Racing, into FOX Head and dedicate more efforts to penetrate sporting venues aside from motocross, such as mountain bike, wake boarding, surfing; as well as expand into other product categories (like Denim). I was part of the beginning of this shift and was considered to be FOX's first employee in the Southern California office, opening and managing their Irvine office and these additional marketing creative efforts.