Deckers

Deckers is made up of several individual performance and fashion footwear brands, (ie Teva, Sanuk, UGG, Hoka...) each serving customers in a different way – But all sharing the same focus on making peoples’ lives a bit more comfortable. Our assignment was to develop a look/feel for Deckers as the authority in growing niche footwear brands into global lifestyle leaders, build it into a new site, and provide content that Deckers could use in its various communications efforts. Our solutions were to speak directly to; the Media, Investors, Analysts, Potential Employees, and Distributors. We wanted the audiences to know, "Deckers unconventional approach, produces successful, category-defining, global lifestyle brands".